Designer, Lindsay Nolen, created Yellow to enhance the best experiences possible while wearing a swimsuit. To inspire more connection to nature, to each other, and to one’s self. "To me a great swimsuit, has always been a catalyst for beautiful experiences. I created Yellow to inspire more of them."

From custom designs to candid photographs, Yellow is a highly stylized swimwear and accessories brand for the modern, sophisticated girl. The brand consists of bright colors, bold prints, and styles that flatter figures of all shapes and sizes. We use super buttery, double-lined fabric that hugs the body and allows for extra stretchy and premium comfort.

The Yellow brand values people, the environment, and creativity in equal measure. We commit to fair wages, cruelty-free/eco friendly textiles, and passion over profit.